Final Research Project
Political Journalism
Bemidji State University
Fall 2010
Media Influence on the 2010 Minnesota Governor Race
The 2010 Minnesota Governor Race was anticipated to be a tight race with an outcome of a new face in office. In the beginning of 2009, candidates began to surface with no clear choice for each side. Dayton said early on that he would not run. Emmer was not considered to be the republican choice. Both ended up representing their parties on the ballot in November.
The media coverage for the 2010 Minnesota governor election was focused on the economy, education and social issues. The national and state medias are expected to present issues they feel important to the public. The media creates interest in the issues and requires the candidates to express their views. The media then informed the public what these opinions were.
The main sources that presented the major issues were newspapers, blogs, online media sources, television ads and debates. To understand the stances of each candidate, a current evaluation of the economy, education and social issues needed to be done. Once that was completed, the candidates’ opinions were located in multiple forms of media.
Just like the federal government, the Minnesota government is faced with a large debt. The state has an unemployment rate around 7%, which is less than the national rate, but still an issue. This issue is number one for discussion in the election. People are losing their savings, their homes and even marriages over this crisis (iStockAnalyst, 2010). Each candidate claimed to have a way to fix the situation.
Dayton plans to pass a 2011 “Bond’s Bow” bill, which would start more construction in Minnesota, offering jobs to hundreds of men and women in the state. Next, he will ensure an “Energy Saving Fund” that will use alternate energy in every public building across MN over the next decade. It will first invest in state government, college and university buildings, then onto public school and local government buildings. This fund will produce thousands of jobs for workers in building trades, reduce our state’s energy consumption, save millions of taxpayers’ money on energy costs and make us a leader in alternate energy innovation (Dayton, 2010).
He will use the “GARVEE Bonds” to increase federal highway funds, so the state can issue much larger highway construction, thus making thousands of jobs as well as making MN “21st century”-ready. He promises to revitalize the “Star Cities for Economic Development” program for effective business recruitment and strategizing ways to make more jobs. He will work closely with Mayors, City Councils, Chambers of Commences and other civil leaders for new ways of job expansion (Dayton, 2010).
Dayton will work hard in the tourism department, making sure that it expands, thus expanding money back into our state. He will build a “Buy Minnesotan” preference for state contracts, making sure to keep all money spent in Minnesota. Dayton also plans to establish a micro-lending fund that will guarantee access to capital, giving small businesses the chance at the small loans needed to ignite big business.
Instead of ignoring the Women-owned, Minority-owned and Veteran-owned business laws, he will honor them. He will do the same with the minority set-aside requirements for contracts by DOT and Administration (Dayton 2010).
With the promise of helping businesses across the state, Dayton will do his best to make sure that there is reliable cell phone and high-speed Internet coverage from border-to-border, even if it means changing rules that are already in place. He will cut out unimportant tasks and paperwork that take away from businesses expanding, as they should. If these small, low-priority tasks are taken out, businesses will prosper, along with our state’s economy. The last promise from Dayton is to raise the state’s funding for education. This is important in making sure our generation’s children are prepared to keep up, so we don’t go through this economic downfall again (Dayton 2010).
Emmer’s plan for job creation is to first provide tax relief and raise business investment. He wants the current rate of corporate business tax of 9.8% to continually be lowered each year until it is eventually reversed. In order to reform state regulation, Emmer says procedures must be handled with three things: common sense, consistency and timelines. He will have a review of all the state’s agencies to make sure that anything blocking the way for expansion and job creation is abolished. Although the positive changes in the state’s education may not be immediate, Emmer believes that they will pay off in the long run, putting our economy ahead. These things, along with reprioritizing state spending, will boost our state’s economy back where it needs to be (Emmer, 2010).
Education in the state of Minnesota is begging for improvements. Teachers want smaller class sizes with more money to be distributed per student. They also want better health care and a higher standard for teachers (Education Minnesota, 2010). The state of Minnesota education is seeing budget cuts. The economy of Minnesota is suffering through a major budget deficit and this problem is affecting the schools.
Mark Dayton believes that education is the basis of making jobs grow, keeping our middle class strong and to keep MN strong in global economics. As governor, he plans to increase our state’s investment in public education so that we can have smaller class sizes, all day kindergarten and whatever else it takes to ensure that our children are getting the best education possible. His promises are to: lower class sizes; many public school he has visited around the state have had 40-50 students, and he promises this will not be happening any longer (Dayton, 2010).
Next, he’s going to make sure that Early Childhood Education is available to all young children, because he knows that this is critical in a child’s learning in the future. Dayton promises to make sure every school district is offering an all-day kindergarten program, and in return he will free up property tax money for the schools. He will end the four-day school week, along with any ineffective teachers and principals. He promises to reduce high-stakes testing, instead put the focus on constructive diagnostic tests. He wants to close the achievement gap and offer more education to pre-school age children (Dayton, 2010).
Dayton will test the Minnesota Department of Education to make sure they are doing everything they can to give our children the education they need. He will equip every school with modern day technology, such as computers, and make sure every student has access to them everyday. Lastly, he will place additional emphasis on Science, Math, Engineering and Technology. He will work with small, private businesses making private-public partnerships so he can get students the experience that they need in these departments (Dayton 2010).
“In the next few years, we need to make 50 years progress in reform, we need a 21st century education model for a 21st century economy. The challenge we face today isn’t about accounting or dollars spent; it’s a challenge to fundamentally change how we teach our kids to succeed in the modern world. I want to outline a vision for how to move Minnesota back on top not just in the U.S., but internationally. We have one goal in our reform plan: improving educational outcomes for our students,” said Emmer through his Web site.
Emmer has three main areas of focus in the education system right now: improve teacher and school accountability, address teacher ineffectiveness and to facilitate innovation within our current system. He believes our children deserve to be fully prepared for the real world and the challenges that come with it. It is everyone's responsibility to give him or her the skills and knowledge needed to create their own “bright futures.” His belief is that if they’re given the opportunity to, they will seek a bright future (Emmer, 2010).
Emmer’s budget plan for improving education: Hold k-12 education funding harmless in the next biennium. The state fund for 2010-11 is set at $13.8 billion; Emmer is committed to making sure that this is not changed. Next, reprioritize some existing k-12 funding to address critical needs by: reducing state mandates in all school districts, create urban school district empowerment zones and allow school districts to have greater authority to operate their districts and to take the funding from existing state childcare and the basic sliding fee program and put it towards early childhood education, ensuring that the children are prepared for kindergarten (Emmer, 2010).
Emmer also insists on reforming classroom instruction and learning by raising the current academic standards; ensures positive results by rewarding them and ensuring that we have effective teachers in every classroom. And lastly, by enacting the Emmer Job Reform, pay back the education-funding shift of $1.4 billion dollars starting in 2014. This is to give Minnesotans jobs, resulting in more money being put into the economy, thus paying off the current debt (Emmer, 2010).
Currently in Minnesota, the state is battling the decision to give marriage rights to gays. They are also having problems tending to the homeless and making abortion laws. The social issue stir heated up this fall when Target made a donation to MN Forward. MN forward is an organization that is working towards creating jobs. They also endorsed Tom Emmer. Target was criticized for this donation and it led to a boycott of Target. Best Buy was another Minnesota based corporation that made a donation to MN Forward (Condon, 2010).
Target has defended its donation of $150,000 to MN Forward, saying the Minnesota-based discount retailer remains committed to the gay community. Target chief executive Gregg Steinhafel said its political donations are intended to support business objectives such as job creation (MPR News, 2010).
This series of events catapulted gay rights into the main topics of discussion for the election. This issue runs deeper than just a Target and Best Buy donation. The activists for gay marriage in Minnesota see that Dayton could be a positive light for their rights, but republicans just took over the state legislature. This is anticipated to keep their wheels spinning as they work for their rights (MPR News, 2010).
Dayton voted against a constitutional ban to end same-sex marriage in 2006, and supports civil marriage equality. Emmer does not support gay marriage. In fact, he has tried to change the wording on bills from things like “parents” to “mother and father,” when dealing with surrogate motherhood. He has gone through many of the bills that would offer benefits to same-sex partners. “I believe that marriage is a union between one man and one woman. As a legislator, I have consistently supported the constitutional marriage amendments that protect traditional marriage,” said Emmer on his Web site.
Another social issue that gained attention in the election was the homeless situation in Minnesota. Pawlenty was unsuccessful in mending the situation and the candidates had nonexistent plans for the future (iStockAnalyst, 2010).
Dayton does not have a plan to end homelessness. He looks for help from St. Stephen’s Human Services and other experts, saying that they know what’s most effective. He said that he will reverse Pawlenty’s funding cuts to group residential housing, county mental health services, the renters’ credit and chemical dependency agencies. However, he has not given a dollar amount on a plan to reduce or remove homelessness (Baran, 2010).
Emmer said, "If you can find a place that has solved the homeless problem, I'll go there and copy it." He has not committed to anything as far as restoring Pawlenty’s cuts to group housing programs or any other housing program. “As a governor, I would love to solve homelessness, but government has not found solution to doing so,” (Baran, 2010).
As of July 2010, Minnesota has seen a fall in the number of abortions. This was the third straight year the numbers have fallen. This can be largely credited to the Positive Awareness program that helps pregnent women who are in need. Positive Alternatives is one of several pro-life legislative efforts by Minnesota Citizens Concerned for Life (MCCL) to offer women life-affirming alternatives to abortion and to significantly reduce the number of unborn babies aborted each year. The 2009 total was the lowest the state has seen since 1975 (Ertelt, 2010).
Dayton has both voted for and against pro-life, which includes: abortion in military facilties, endorsing Roe vs. Wade, partial-birth abortion, funding overseas abortion and also embryo-destructive research. He has opposed Women’s Right to Know, which is information given to pregnant woman about alternatives to and risks of abortion, as well as laws requiring notification of parents before a minor girl has an abortion. Along with opposing any help of pregnant women, he has openly criticized pregnancy help clinics, saying that they discourage women to have abortions. In 2004, Dayton co-sponsored the Freedom of Choice Act, and was openly endorsed by Planned Parenthood in August for governor (Dayton, 2010).
Republican Tom Emmer opposes abortion on demand and is in favor of the human life at every stage. He voted in favor of the pro-life position 49 out of 49 times; also including the Unborn Child Pain Prevention Act, which requires the abortionist to have hospital admitting privileges, and banning taxpayer funding of saline, sex-selection, RU486 abortions (a pill taken to cause abortion), coerced abortion and health care rationing (Emmer, 2010).
Emmer co-authored the Positive Alternatives Act, which provides help and alternative options to pregnant women in need. He voted against embryo-destructive research and also co-authored legislation to ban taxpayer funding of abortion in Minnesota (Emmer, 2010).
The media used platforms of newspapers, blogs, online news, advertisements and videos to highlight the issues the public should be concerned with. Jobs and the economy are the most popular, because they are affecting everyone. Then the education was a big issue followed by the controversial social issues. The media brought focus to these issues, and then needed the candidates to voice their opinions.
The outcome led to a close 2010 governor race in Minnesota. Dayton came out the victory, but since it was a victory of half a percent, it triggered a recount. The new governor won't claim his place in office until the votes have been recounted. In a year when the Republicans made a charge to take over state and federal governments, they failed to capitalize in close Minnesota governor race.
Works Cited
2010 Legislative Priorities. (2010, November 29). Retrieved November 29, 2010, from Education Minnesota: http://www.educationminnesota.org/issues/legislature/10priorities.aspx.
Baran, M. (2010, October 18). Where do the candidates stand on homelessness? Retrieved November 28, 2010, from Minnesota Public Radio: http://minnesota.publicradio.org/display/web/2010/10/08/candidates-homelessness/.
Education. (2010, November 29). Retrieved November 29, 2010, from Emmer for Governor: http://www.emmerforgovernor.com/issues/education/.
Education. (2010, November 29). Retrieved November 29, 2010, from Mark Dayton: http://markdayton.org/mainsite/issues/education/education-plan/.
Emmer Attacks Ed MN. (2010, December 1). Retrieved December 1, 2010, from Education Minnesota: http://www.educationminnesota.org/en/news/edmnupdates/2010/110110-emmerattacksedmn.aspx.
Ertelt, S. (2010, July 1). Minnesota Abortions Fall for Third Straight Year to New Low, Pro-Lifers Elated. Retrieved November 28, 2010, from LifeNews: http://www.lifenews.com/2010/07/01/state-5223/.
Governor Spotlights. (2010, July 31). Retrieved December 1, 2010, from Fox News: http://www.foxnews.com/politics/2010/07/31/minnesota-gubernatorial-race-spotlights-gay-rights-campaign-finance-reform/.
Issues of the Minnesota governor's race: Joblessness and the economy. (2010, October 18). Retrieved December 1, 2010, from iStock Analyst: http://www.istockanalyst.com/article/viewiStockNews/articleid/4588470.
Jobs. (2010, November 29). Retrieved November 29, 2010, from Emmer for Governor: http://www.emmerforgovernor.com/budget/jobs/.
Jobs. (2010, November 28). Retrieved November 28, 2010, from Mark Dayton: http://markdayton.org/mainsite/issues/jobs/jobs-plan/.
Social Issues. (2010, October 18). Retrieved December 1, 2010, from Minnesota Public Radio: http://minnesota.publicradio.org/collections/special/ongoing/legislature/social_issues/.
Social Values. (2010, November 29). Retrieved November 29, 2010, from Emmer for Governor: http://www.emmerforgovernor.com/issues/socialvalues/.
Works Cited
2010 Legislative Priorities. (2010, November 29). Retrieved November 29, 2010, from Education Minnesota: http://www.educationminnesota.org/issues/legislature/10priorities.aspx.
Baran, M. (2010, October 18). Where do the candidates stand on homelessness? Retrieved November 28, 2010, from Minnesota Public Radio: http://minnesota.publicradio.org/display/web/2010/10/08/candidates-homelessness/.
Education. (2010, November 29). Retrieved November 29, 2010, from Emmer for Governor: http://www.emmerforgovernor.com/issues/education/.
Education. (2010, November 29). Retrieved November 29, 2010, from Mark Dayton: http://markdayton.org/mainsite/issues/education/education-plan/.
Emmer Attacks Ed MN. (2010, December 1). Retrieved December 1, 2010, from Education Minnesota: http://www.educationminnesota.org/en/news/edmnupdates/2010/110110-emmerattacksedmn.aspx.
Ertelt, S. (2010, July 1). Minnesota Abortions Fall for Third Straight Year to New Low, Pro-Lifers Elated. Retrieved November 28, 2010, from LifeNews: http://www.lifenews.com/2010/07/01/state-5223/.
Governor Spotlights. (2010, July 31). Retrieved December 1, 2010, from Fox News: http://www.foxnews.com/politics/2010/07/31/minnesota-gubernatorial-race-spotlights-gay-rights-campaign-finance-reform/.
Issues of the Minnesota governor's race: Joblessness and the economy. (2010, October 18). Retrieved December 1, 2010, from iStock Analyst: http://www.istockanalyst.com/article/viewiStockNews/articleid/4588470.
Jobs. (2010, November 29). Retrieved November 29, 2010, from Emmer for Governor: http://www.emmerforgovernor.com/budget/jobs/.
Jobs. (2010, November 28). Retrieved November 28, 2010, from Mark Dayton: http://markdayton.org/mainsite/issues/jobs/jobs-plan/.
Social Issues. (2010, October 18). Retrieved December 1, 2010, from Minnesota Public Radio: http://minnesota.publicradio.org/collections/special/ongoing/legislature/social_issues/.
Social Values. (2010, November 29). Retrieved November 29, 2010, from Emmer for Governor: http://www.emmerforgovernor.com/issues/socialvalues/.

